Cross-Sensory Typography:
the Future of Type through the Computational Lens
Research Project
The new Typography is not just about type, it is also about colour, texture, lighting, three dimensionality and motion. It blurs the boundaries between language and image creating new visual identities and a new visual syntax for words and phrases. The new typography expresses ideas and feelings – on pages, screens and all around us in the everyday environment.
The New Typography: An Interdisciplinary Symposium, Noble, I. (2003). The New Typography. Eye Magazine
The Cross-Sensory Typography is a speculative typographic, research project. It lays its basis on theories that discuss how typography is moving towards a multi-sensory future where the static becomes fluid, dimensional, and reactive and technology is the catalyst. Throughout the project, synesthesia is used as a metaphor for explaining the typographic speculations and experiments. The curation of materials aims to start a conversation about the advancement of typography in relation to automation.
Introduction - Typography as cross-sensory metaphors
Chapter 1 - Multimedia - Design in the age of digital reproduction
Chapter 2 - Get the message?
Chapter 3 - Virtual typography - Information overload, ambiguity, and characteristics
Chapter 4 - Left to right: the cultural shift from words to pictures - the sensory image and technology as catalyst
Chapter 5 - Digital Synesthesia
Chapter 6 - Multi-sensory typography
Chapter 7 - Speculative typography, emerging trends and reading behaviors
